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Among developing markets, Brazil and Mexico are attractive. There is more to this picture that actual average income, however. While millennials in India and China earn low wages by international standards, they are rich compared to their elders. In many developing markets, millennials are an unusually wealthy generation, surpassing the incomes of their parents and grandparents, and they are keen to demonstrate this.
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Overview Why buy this report? Want to find out more about this report? Table of Contents Millennials: Consumer segmentation Chart 2 Global Millennials by Consumer Type Developed market millennials vs developing market millennials: A tale of two economic patterns What does the millennial want?
Who is the Millennial?: Millennials put more emphasis on careers and social status Chart 18 Happiness Factors set 1 Chart 19 Happiness Factors set 2 Culture impacts significantly on happiness factors Table 6 Top Scoring Happiness Factors by Country: Factors Where Millennials Over-index Deprioritising the traditional: Having Children Case study: Slow cultural change among Indian millennials Millennials reject home ownership Experiences, not things Moving away from cars?
At least for the developed world Value: No, anti the wrong branding Mobile shopping in the UK We want quick, healthy food which is sustainable and gives us an experience. Oh, and please make it just for me. Alternatives to bread Case study: Hershey buys Krave meat snacks Case study: Sephora and personalisation Case study: Glossier — a Millennial brand Curation and personalisation — beauty boxes and offline curation. Why buy this report? United Kingdom Jan Consumer Types: Retrieved December 1, Retrieved 23 November Retrieved May 5, Recording Industry Association of America.
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