Markus Hoefinger


And turning away a bit from Facebook video: Our new cover story, inflated to Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter. Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.

Bloomberg Business’ new look has made a splash — but don’t just call it a redesign


Change has long been afoot lately at Bloomberg Media, which hired Justin B. The new look — inspired in part by the boldness of Bloomberg Businessweek, the print magazine the company bought in — is fresh, colorful, and not a little bit dizzying.

Yet, for some reason, I want more. I feel like the new http: The new bloomberg website looks insane and i like it http: Gotta give Bloomberg credit, business has some of the wilder design DNA of any established news site http: Did Topolsky set out to build a digital that both horrified and intrigued?

With simplicity — think Quartz — dominating thinking about business news design, it makes sense that Bloomberg would go for a splash. But as this chart of Bloomberg homepages over the last five years shows , the new look is quite a deviation for the typically more sober finance news company.

Those who noticed that both businessweek. Bloomberg reportedly loses hundreds of millions a year on its media businesses ; its terminal business is the big moneymaker. Behind the scenes, that means consolidating newsroom staff from Businessweek and Bloomberg News into a single team.

Our new cover story, inflated to That said, the magazine will retain some of its independence. Another public-facing change loyal readers are sure to notice: Bloomberg killed its comments section. Lots of media companies, from Recode to Reuters , have done this lately, which Topolsky said made him more confident in the decision. Nothing about the new Bloomberg is set in stone; Topolsky says the entire process is iterative, and that includes the comments.

For example, on launch day, they experimented with header height so see what readers like better. Mobile view of Bloomberg business homepage is…kinda terrible? Another new Bloomberg Business feature most readers will notice is a small Bloomberg TV video player in the top navigation bar.

On article pages, that locks to the top of your screen when scrolling, meaning the player is visible no matter where the user is reading. It's subtle but a cool thing about http: Of course, Bloomberg Business is also borrowing features from elsewhere.

For example, the site makes use of the infinite scroll on article pages, first popularized in the business news world by Quartz. The idea, of course, is that by slipping a new story in at the end of the first one, publishers can increase time on site. Infinite scroll boosts page views and time on site. It's why business just copied that feature of qz http: On Bloomberg Business, the new article that appears at the end of the article a user is reading is served by a recommendation algorithm.

The page is dynamic, with lots of little pieces, not all of which gel. For example, this free floating Tiger Woods pull quote:. To keep the many images, boxes, side rails, section headers, and grids of the homepage in order, Topolsky says Bloomberg engineers built a special authorship platform that gives producers flexibility, as well as the ability to lock ads to improve viewability.

As the announcement press release makes clear , the new Bloomberg Business is also intended to increase digital ad revenue. Prefer a once-a-week email? The latest from Nieman Lab. In the latest sign things really are dire, BuzzFeed is laying off 15 percent of its staff. How many paying subscribers do you need to keep a money-losing magazine afloat?

Arkansas Life finds out. Join the 50, who get the freshest future-of-journalism news in our daily email. Laura Hazard Owen In the latest sign things really are dire, BuzzFeed is laying off 15 percent of its staff.

And turning away a bit from Facebook video: What to read next. These stories are our most popular on Twitter over the past 30 days.

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